Privacy Policy

Last Updated: February 2026

1. Introduction

This Privacy Policy describes how Purple Cleaning ("we," "our," or "us") collects, uses, retains, discloses, and protects your personal information when you use our website (purple.cleaning and affiliated domains), request quotes, book cleaning services, contact us, or apply for employment. We provide professional residential and commercial cleaning services in Naples, Bonita Springs, Estero, and Marco Island, Florida. By using our website or services, you acknowledge that you have read and understood this policy.

2. Information We Collect

We collect information you provide directly and information collected automatically when you use our website or services.

2.1 Information You Provide

• Quote Requests: Full name, phone number, email address, ZIP code, service type (house cleaning, deep cleaning, move-in/move-out, recurring, office cleaning), preferred frequency, and any notes you include.
• Service Bookings: Physical address, access instructions (keys, codes, gate access), preferred date and time, special instructions, and billing information when payment is processed.
• Contact Forms: Name, email, phone, and message content when you reach us via contact or job application forms.
• Employment Applications: Full name, email, phone, preferred city, experience level, availability, and any additional information you volunteer in your application.
• Communications: Any information you share when communicating with us by phone, email, text, or in person.

2.2 Automatically Collected Information

• Device & Browsing Data: IP address, browser type, operating system, device identifiers, pages visited, referring URLs, and approximate geolocation derived from IP.
• Cookies & Similar Technologies: We use cookies, local storage, and similar technologies for session management, analytics, and improving website performance. You can manage cookie preferences in your browser settings.
• Analytics: We may use analytics services (e.g., Google Analytics) that collect aggregated data on how users interact with our website. This may include page views, session duration, and traffic sources.

3. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Providing, scheduling, and fulfilling cleaning services (house cleaning, deep cleaning, move-in/move-out, recurring, office cleaning)
• Processing quote requests, sending estimates, and communicating about bookings
• Processing payments and managing billing for services
• Evaluating employment applications and managing recruitment
• Responding to inquiries, complaints, and support requests
• Sending service-related notifications (e.g., appointment confirmations, reminders)
• Sending promotional communications only where you have opted in; you may opt out at any time
• Improving our website, services, and customer experience
• Detecting and preventing fraud, abuse, and security incidents
• Complying with applicable laws, regulations, and legal process
• Enforcing our Terms of Service and other agreements

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service Providers: With vendors who perform services on our behalf (e.g., payment processors, hosting providers, analytics, email delivery) under contract and in compliance with this policy.
• Cleaning Personnel: With our cleaning teams and staff who need access to deliver services (e.g., address, access instructions, special requests). All personnel are bound by confidentiality obligations.
• Legal Requirements: When required by law, court order, subpoena, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy, subject to the same privacy protections.
• With Your Consent: When you have given us explicit permission to share your information.

5. Data Retention

We retain your information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with legal obligations. Quote and lead data may be retained for business and marketing purposes until you request deletion. Transaction and billing records may be retained as required for tax, accounting, or legal compliance. When we no longer need your information, we securely delete or anonymize it.

6. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit, access controls, and secure storage practices. However, no method of transmission over the internet or electronic storage is 100% secure; we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any access credentials you provide.

7. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal retention requirements.
• Opt-Out of Marketing: Unsubscribe from promotional emails via the link in any marketing email, or contact us to opt out.
• Cookies: Adjust your browser settings to block or limit cookies; note that some website features may not function fully without cookies.

To exercise these rights, contact us at privacy@purple.cleaning. We will respond to verifiable requests within the timeframes required by applicable law. We may need to verify your identity before processing a request. Florida residents may have additional rights under the Florida Digital Bill of Rights. California and other state residents may have rights under the CCPA and similar state laws.

8. Children

Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us and we will delete it promptly.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last Updated" date. For material changes, we may provide additional notice (e.g., email or a prominent notice on our website). Your continued use of our website or services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at privacy@purple.cleaning or call +1 (239) 396-3141.